Thanks to the good folks over at The Press Play Show, I now know about up and coming lifestyle brand, Academy Printwear. One of the founders of AP says some very interesting and valuable things during the video. With their approach and development of concepts along with the tools they use to bring them to fruition, I'm going to see AP around for quite some time.
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"The Boosters Brands foundation is based right out of Cleveland, OH. However, our lifestyle has dwellings and beginnings in every city. We chose a light-hearted & satirical approach to retails biggest nuisance; shoplifting. We intend to make it a worthy lifestyle by portraying the message through stories of design, rather than the action. We narrate that lifestyle through the design on our product that we would like to market to a wide variety of consumers. Currently our main focus is on the t-shirt, but we are looking to branch out toward cut & sew (denim and shirts), and accessories (caps, bags, etc.) in the near future. Please, do understand that we do not promote theft by any means. However, we do question the consumer "how far would you go, to get what you really want?". Those thoughts are laid out on our branded goods, in hopes of using fashion to unite us all."
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